In today’s digital age, traditional marketing methods are quickly becoming obsolete. For bad credit car finance brokers (see Carvine), understanding and leveraging digital marketing is crucial to reach a wider audience and increase conversions. This article delves into the nuances of digital marketing tailored specifically for bad credit brokers in the UK.

1. Understand Your Audience

Before diving into specific strategies, it’s essential to understand your target audience. For bad credit car finance brokers, the audience primarily consists of:

• Individuals with a poor credit history.
• Those who’ve faced financial hardships.
• People looking for a second chance at car financing.

Understanding their pain points, needs, and online behaviours will guide your digital marketing strategies.

2. Search Engine Optimisation (SEO)

SEO is the process of optimising your website to rank higher on search engines like Google. For bad credit brokers:

• Keyword Research: Focus on terms like “bad credit car finance”, “car loans for poor credit”, or “UK bad credit car brokers”.
• Local SEO: Optimise for local searches. If someone in Manchester is looking for a bad credit car loan, ensure your business shows up when they search “bad credit car finance Manchester”.
• Quality Content: Regularly update your website with informative articles, answering common questions and concerns of your target audience.

3. Pay-Per-Click (PPC) Advertising

PPC allows you to display ads to potential clients actively searching for your services. Platforms like Google Ads can be highly effective.

• Targeted Ad Copy: Highlight that you specialise in bad credit financing. Use phrases like “Struggling with bad credit? We can help!”
• Landing Pages: Direct traffic to a specific page tailored to bad credit customers. Ensure it’s user-friendly and has a clear call to action.

4. Social Media Marketing

Platforms like Facebook, Twitter, and Instagram are invaluable for building trust and engaging with potential clients.

• Engaging Content: Share success stories, customer testimonials, and informative posts about managing finances and improving credit scores.
• Targeted Ads: Use Facebook’s detailed targeting options to reach people based on demographics, location, and interests related to car financing and credit management.

5. Email Marketing

While it might seem old-fashioned, email marketing remains a potent tool, especially for nurturing leads.

• Segmentation: Categorise your email list based on where the potential client is in the buying process. Tailor your messages accordingly.
• Value-Driven Content: Offer tips on improving credit scores, understanding car financing, and other relevant topics.

6. Reputation Management

Online reviews play a significant role in a customer’s decision-making process.

• Encourage Reviews: Ask satisfied customers to leave positive reviews on platforms like Trustpilot or Google My Business.
• Address Negative Feedback: Respond professionally to any negative reviews, showing potential clients that you care about customer satisfaction.

7. Affiliate Partnerships

Collaborate with related businesses, like car dealerships or financial advisors, to cross-promote services.

• Referral Programs: Offer incentives for businesses to refer clients in need of bad credit car financing.
• Co-Marketing Campaigns: Jointly promote a product or service, sharing the marketing costs and benefits.

8. Analytics and Continuous Improvement

Digital marketing isn’t a set-it-and-forget-it endeavour. Regularly review your strategies to see what’s working and what isn’t.

• Use Tools: Platforms like Google Analytics can provide insights into website traffic, user behaviour, and conversion rates.
• A/B Testing: Test different versions of ads, landing pages, or emails to see which performs better.

Conclusion

Digital marketing offers a plethora of opportunities for bad credit car finance brokers. By understanding your audience, leveraging the right platforms, and continuously refining your strategies, you can effectively reach and convert potential clients in the digital age. Remember, in the world of bad credit financing, trust and credibility are paramount. Use digital marketing not just to sell, but to educate, engage, and build lasting relationships with your clients.

Ever heard of Goli Gummies? No I hadn’t until recently either. Here’s another for you have you ever heard of Apple Cider Vinegar?

Again, me neither.

I was asked not so long ago to take a long on behalf of a client and the more I delved deeper the more intrigued I became.

This truly does seem like a bit of a wonder drug with the benefits ranging from acne cures to weight loss.

There does seem to be a huge craze around these gummies which are essentially just that, they are apple cider vinegar (which I imagine doesn’t taste very nice) in a nice easy to swallow gummy so I imagine this tastes quite nice.

I do intermittent fasting and it’s good to see that this wonder drug (I say ‘drug’ it’s not it’s a natural supplement) is good for this too and if you want to find out why check out this article from the same guys in the link above entitled “the benefits of apple cider vinegar” and this is only partially related to the fasting because it’s the ACV that essentially does the work.

So if you were to market this product where would you start? We all know that Amazon “adapt” people’s products on a regular basis and assimilate them into Amazon clones so I think this would be a risky venture.

I think SEO is a good way forward and there are plenty of routes to take (although probably quite competitive but I haven’t really checked out the competition yet) and of course there is the paid ads route which given the health YMYL thing this is probably a mine field. Finally social media which is a given.

Social media marketing ideally should be a huge marketing channel given that people who buy this stuff are probably using the plethera of social platforms just ready to share the information that could be published with SEO in mind.

I’m going to post about this again at some point in the near future but I thought I’d have a little chat about it before I delve further into deciding whether I want to tackle this as an affiliate project or not.

All the best!

Marketing a roofing company is relatively easy, it’s a local audience and most work will come word of mouth if the company is any good. But this doesn’t mean to say that a roofing company shouldn’t ignore SEO and other forms of Internet based marketing. It’s possible to combine off site marketing such as leaflet drops and local newspaper adverts but lots of people do actually check out the reputation of a building company nowadays before hiring so it really is worth considering reputation management as a part of your marketing strategy overall even if you think the internet is a magic box of tricks or a place to watch videos on.

Reputation Management

There are plenty of places that you could register your roofing company on which allow for customer feedback and this in turn will be read by future prospective customers for your business. Rated building, Yelp, Google reviews to name just a few but even Facebook should make it onto your target list of sites to get a good review from given the viral nature of some of the posts that seem to get shared when something goes wrong (or even good if you do a good enough job).

It’s all about the best roofing company

Well maybe that’s not the case because to be fair there are plenty of really good roofers who do a great job who don’t get the recognition that they deserve just because they are not great at promoting their own company and that’s where SEO and other marketing services can help.

Getting your roofing company to the top of Google is only a small slice of the pie. All this will do is to put you in the eyes of the people needing roofing work undertaking, they will check out your website, probably get a quote and then check you out against your previous work so be prepared if you have had any bad reviews in the past to explain why this is the case.

We’ll write more on marketing a roofing company soon but for now we’re signing off, bye for now!